Surviving the Pandemic of 2020: How My Media Career Helped Me Launch a Drinks Business in Argentina
with Sorrel Moseley-Williams
Thursday, April 22, 3:00pm
Zoom videoconferencing platform
RSVP for Zoom meeting details to u.w.c.cont.ed@gmail.com
In 2020 Sorrel launched a drinks business that in four months produced five styles of gin and tonic, and developed a successful marketing effort that included having her product featured in the delivery box of an exclusive restaurant, inserting it into a credit card’s online cooking class, finding social media influencers and celebrity endorsements to increase brand recognition. Eight months into her business, she has several employees and possibilities of growth in a tricky economy. She will share her upbeat story with us, explaining how she has made lemons into lemonade in a year of adversity.
Sorrel Moseley-Williams is a British freelance journalist and independent sommelier based in Argentina since 2006. Fluent in Spanish and a Buenos Aires resident, she specializes in Latin America, writing about food, travel and wine, with a particular love for Argentina. Sorrel is a co-founder of Dill & Toni, a ready-to-drink gin and tonic made in Argentina, which launched in July 2020. In 2021, 'Mil', the book she co-wrote with Peruvian chef Virgilio Martínez, will be published by Catapulta. You can find her articles on food, wine and travel in both English and Spanish publications, including Monocle, Decanter, The Guardian, Wine Enthusiast, Condé Nast Traveler (US), Lugares (ARG) and Saisonnier (HOL). In 2016 she won a LATA prize for an article about Salta. Come Wine With Me is Sorrel’s wine blog, and you can find more about her through the following links:
Sorrel Moseley-Williams
Co-creator Dill & Tonic
Portfolio: www.sorrelmw.com